Blog

Core Web Vitals measure your visitors' real-world experience: a slow site loses customers and slips in Google rankings. Here are the 3 thresholds to hit (LCP, INP, CLS) and why a custom Next.js site clears them where a bloated WordPress template fails.

9 min

Local

Local2026-03-17

The website for a craftsperson or shop owner in the Lille area: the guide

For a craftsperson or local shop owner in the Lille metropolitan area, a custom, locally optimized website turns Google searches into phone calls and quote requests. Here is the concrete guide to get there.

10 min

Development

Development2026-01-20

Custom site or template: the real calculation for an SMB

Choosing between a custom-built site and a template is not decided by the upfront price, but by the total cost over three to five years. Here is the real calculation for an SMB: performance, SEO, differentiation and hidden fees included.

9 min

Budget

Budget2025-11-25

How much does a custom website cost in 2026?

A custom website starts at 2,500 € for a brochure site and 7,000 € for e-commerce. Here is a transparent breakdown of what drives the price, and why 'cheap' often costs more in the long run.

8 min

Development

Development2025-10-14

WordPress or Next.js: which to choose for your SME website?

WordPress or Next.js for your SME? An honest comparison of both approaches based on your budget, performance goals, and growth ambitions.

10 min

Conversion2025-09-09

Why your website isn't converting (and how custom development fixes it)

A beautiful site that generates zero leads is a salesperson who stays silent. Here are the real reasons your conversion rate is flat, and how custom-built Next.js fixes them.

9 min

SEO

SEO2026-06-06

How to rank a new website on Google

A brand-new site starts out invisible: Google doesn't know it yet. Here is the complete, step-by-step method to get it indexed, optimised and ranking for the long run — technical foundations, content, local SEO and authority.

10 min

Blog

Core Web Vitals: why a fast website earns more

The website for a craftsperson or shop owner in the Lille area: the guide

Custom site or template: the real calculation for an SMB

How much does a custom website cost in 2026?

WordPress or Next.js: which to choose for your SME website?

Why your website isn't converting (and how custom development fixes it)

How to rank a new website on Google