Groupe Lejeune
The Challenge
Groupe Lejeune — construction, plumbing, heating — needed to structure its digital acquisition. The company ran on word-of-mouth and housing trade shows, but with no digital relay. No website, no online advertising, no lead tracking.
In the construction sector, prospects compare online before contacting. Without a digital storefront, Groupe Lejeune was at a disadvantage against competitors with websites and targeted advertising.
The goal: combine digital presence, targeted advertising, and physical trade show presence to create a multi-channel acquisition system.
We built a WordPress showcase site with dedicated landing pages per trade — plumbing, heating, full renovation — each optimized for corresponding ad campaigns.
Google Ads and Meta Ads campaigns were launched with precise geographic targeting on the catchment area. Each campaign points to its dedicated landing page with a qualifying contact form.
In parallel, we handled communication coverage for three regional housing trade shows — materials, visuals, post-show follow-up. Digital and physical reinforce each other.
The Approach
The results.
Over a hundred highly qualified leads generated in three months through a system combining dedicated website, targeted advertising, and physical trade show presence. ROI validated in the field.