Marbrerie Decottegnie
The Challenge
Marbrerie Decottegnie, based in Mouvaux since 1984, is a benchmark in marble and natural stone craftsmanship. But by 2025, their brand image no longer reflected the excellence of their know-how. The existing website, aging and non-transactional, didn't appear in local search results.
Facing industrial competitors investing heavily in digital, it became urgent to build an online presence worthy of 40 years of noble craftsmanship. The challenge went beyond a simple website: the entire image needed rethinking, an e-commerce sales channel had to be opened, and professional visual content — video and photography — was needed to convey the nobility of artisan craftsmanship.
The challenge: orchestrating a complete image renewal without losing the authenticity that makes Decottegnie strong.
We started with an in-depth market and competitive study to understand the optimal positioning in the high-end decorative marble segment. This phase informed an art direction proposal that marries artisanal precision with contemporary elegance.
The e-commerce site was developed with a catalog of 32 products, SEO-optimized from day one. In parallel, we produced a professional workshop presentation video and product/ambiance photo shoots — the visual content that was missing to tell the house's story.
Communication was rethought entirely: tone, materials, digital presence — all calibrated for the standing of an exceptional artisan addressing a demanding clientele.
The Approach
Design. Responsive.
An experience designed for every screen — from desktop to mobile, every pixel matters.
The results.
Recently launched — initial traffic and conversion results are being measured. The digital foundation is set: e-commerce site, SEO, professional video and photo content.